Privacy Policy

Last updated: October 1, 2026

Bathroom Panels Direct Ltd ("Bathroom Panels Direct", "BPD", "we", "us" or "our") operates this website and online store. Our store is powered by Shopify, which provides the ecommerce platform used to offer our products and services.

This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, place an order, request samples, create an account, apply for a Trade account, contact us, subscribe to marketing or otherwise interact with Bathroom Panels Direct.

For the purposes of UK data protection law, Bathroom Panels Direct Ltd is the data controller of personal information processed for our own business purposes.

Nothing in this Privacy Policy affects your rights under UK data protection law.

1. Personal Information We Collect

Personal information means information that identifies you or can reasonably be linked to you. Depending on how you interact with us, we may collect:

• Contact details, including your name, billing address, delivery address, telephone number and email address.
• Account information, including information associated with your customer account, preferences and settings.
• Order and transaction information, including products viewed, added to your basket, purchased, returned, exchanged or cancelled, sample orders and previous transactions.
• Payment information. Payments are processed using secure payment providers. We do not need to store your full payment card details ourselves in order to process normal online payments.
• Trade account information, where you apply for or use a Bathroom Panels Direct Trade account, including business and contact information supplied for verification.
• Communications, including information you provide when contacting our customer service team or communicating with us about an order.
• Device and technical information, including your IP address, browser, device type, network information and identifiers.
• Website usage information, including how you navigate and interact with our website, subject to your cookie and privacy choices where consent is required.

2. How We Collect Personal Information

We may collect information:

• directly from you when you place an order, request samples, create an account, complete a form, apply for a Trade account, contact us or subscribe to marketing;
• automatically when you use our website, including through cookies and similar technologies where permitted;
• from Shopify and other service providers who support our website, payments, delivery, analytics, customer service and other business functions;
• from delivery and fulfilment providers where necessary to manage an order or delivery; and
• from other third parties where permitted by law.

3. How We Use Your Personal Information

We use personal information where necessary to operate Bathroom Panels Direct and provide our products and services. This may include:

• processing and fulfilling orders;
• processing payments;
• arranging deliveries and collections;
• sending order and delivery communications;
• providing customer support;
• processing returns, refunds and exchanges;
• managing customer and Trade accounts;
• providing sample services;
• preventing fraud and protecting our website, customers and business;
• improving our website, products and customer experience;
• measuring website performance and understanding how customers use the website where permitted;
• sending marketing communications where permitted;
• showing relevant advertising where the required consent has been obtained; and
• meeting our legal, tax, accounting and regulatory obligations.

4. Our Lawful Bases

UK data protection law requires us to have a lawful basis for using personal information. The basis we rely on depends on why we are using the information.

• Contract: where processing is necessary to take steps at your request or fulfil a contract with you, such as processing an order, arranging delivery or dealing with a return.
• Legal obligation: where we need to process information to comply with tax, accounting, consumer protection or other legal requirements.
• Legitimate interests: where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms. This may include fraud prevention, website security, customer service, business administration and improving our services.
• Consent: where we ask you to make a choice, including certain marketing activities and the use of non essential cookies or similar technologies.

Where we rely on consent, you can withdraw that consent at any time. Withdrawal does not affect processing that took place lawfully before consent was withdrawn.

5. Cookies and Similar Technologies

Bathroom Panels Direct uses cookies and similar technologies to operate the website, remember choices, understand website performance and, where permitted, support marketing and advertising.

Our website groups these technologies into categories including:

• Necessary technologies: required for the website, shopping basket, checkout, security and other essential functions to work.
• Preference technologies: used to remember choices and improve website functionality.
• Analytics technologies: used to help us understand website performance and how visitors interact with our website.
• Marketing technologies: used to measure marketing activity and provide or measure more relevant advertising.

Where consent is required, non essential cookies and similar technologies will not be used for those purposes unless you make the relevant choice through our privacy consent controls.

Our consent controls allow visitors to accept non essential technologies, reject them or choose between available categories.

We may use Shopify and third party analytics or marketing service providers, including analytics platforms such as Triple Whale where enabled, to help us understand website activity and marketing performance. Their use is subject to your applicable privacy choices and their own processing responsibilities.

You can also control cookies through your browser settings. Blocking certain cookies may affect how parts of the website operate.

6. Marketing Communications

Where you actively subscribe to our email marketing, we use the details you provide to send Bathroom Panels Direct news, offers, product information and other promotional communications.

You can unsubscribe from marketing emails at any time using the unsubscribe link contained in the email.

In limited circumstances, UK electronic marketing rules may also allow us to contact an existing customer about our own similar products or services without obtaining a separate marketing consent. We will only rely on this where the legal conditions for the customer "soft opt in" are met, including where:

• we obtained your contact details directly while selling or negotiating to sell a product or service to you;
• the marketing relates to our own similar products or services;
• you were given a clear opportunity to opt out when your details were collected; and
• you are given a simple opportunity to opt out in every subsequent marketing communication.

If you opt out of marketing, we may still send service messages that are necessary for your orders, account, delivery, returns or other transactions with us.

7. How We Share Personal Information

We may share personal information where reasonably necessary to operate our business and provide our services.

This may include:

• Shopify, which hosts our ecommerce store and provides related technology and services;
• payment providers used to process transactions securely;
• delivery and fulfilment providers, including InPost for sample deliveries, our own delivery operations and approved third party carriers where used;
• technology and IT providers that support the operation and security of our website;
• analytics and marketing providers, subject to applicable consent requirements;
• customer service and communications providers used to provide our services;
• professional advisers, including accountants, legal advisers and insurers where necessary;
• government authorities, regulators or law enforcement where disclosure is legally required; and
• a purchaser, successor or adviser in connection with a genuine sale, merger, restructuring or other business transaction.

We do not sell customer personal information as a traditional data broker.

8. Relationship with Shopify

Our Services are hosted by Shopify. Shopify processes information relating to your access to and use of our store so that it can provide and improve its services.

Information submitted through our store may therefore be transmitted to Shopify and other service providers, some of which may operate outside the United Kingdom.

Shopify may also process information collected through interactions with our store and other Shopify merchants for certain Shopify services and enhanced features. Where Shopify acts independently in determining how such information is processed, Shopify is responsible for that processing.

You can find further information in the Shopify Consumer Privacy Policy and through the Shopify Privacy Portal.

9. Third Party Websites and Services

Our website may contain links to third party websites, social platforms or services. We are not responsible for the privacy or security practices of websites or services that we do not control.

You should review the relevant privacy information before providing personal information to a third party.

10. Security

We use reasonable technical and organisational measures designed to protect personal information.

No method of transmitting or storing information can be guaranteed to be completely secure, and you should avoid sending sensitive information through insecure channels.

If you create a customer account, you are responsible for keeping your account credentials secure.

11. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting, tax, fraud prevention and dispute resolution requirements.

The appropriate retention period depends on the type of information, our relationship with you, our legal obligations and whether the information may be required to establish, exercise or defend legal claims.

When information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

12. Children's Information

Our store and services are not directed at children and we do not knowingly collect personal information from children for the purpose of selling products or providing services to them.

If you believe a child has provided personal information to us inappropriately, please contact us using the details below.

13. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including:

• Access: the right to ask for a copy of personal information we hold about you.
• Correction: the right to ask us to correct inaccurate or incomplete information.
• Erasure: the right to ask us to delete personal information in certain circumstances.
• Restriction: the right to ask us to restrict our use of information in certain circumstances.
• Objection: the right to object to certain processing, including direct marketing.
• Portability: the right in certain circumstances to receive information in a portable format or have it transferred to another organisation.
• Withdrawal of consent: where processing is based on consent, the right to withdraw it at any time.

These rights are not absolute and may be subject to legal limitations or exemptions.

To exercise your rights, contact us using the information at the end of this policy. We may need to verify your identity before fulfilling a request.

14. International Transfers

Some of our service providers, including Shopify and other technology providers, may process information outside the United Kingdom.

Where personal information is transferred internationally, we use or rely on appropriate safeguards required by UK data protection law, such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another legally recognised transfer mechanism where applicable.

15. Complaints

If you have concerns about how Bathroom Panels Direct uses your personal information, please contact us first so that we can investigate.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information about making a complaint is available at ico.org.uk.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, legal requirements or privacy practices.

When we make changes, we will update the "Last updated" date shown at the top of this policy and provide any additional notice required by law.

17. Contact Details

For questions about this Privacy Policy, our use of personal information or to exercise your data protection rights, please contact:

Bathroom Panels Direct Ltd
Company number: 15526348
Unit 1 Olympus Business Park
Kingsteignton Road
Newton Abbot
Devon
TQ12 2SN
United Kingdom

Telephone: 01803 222784
Email: contact@bathroompanelsdirect.co.uk

Registered office: Unit 1 Kingsteignton Road, Newton Abbot, England, TQ12 2SN.

For the purposes of applicable UK data protection law, Bathroom Panels Direct Ltd is the data controller for personal information processed for our own purposes.