Bathroom Panels Direct operates this store and website to provide you with our products and services (the “Services”). Our store is powered by Shopify. This Privacy Policy explains how we collect, use, and share your personal information when you use the Services or contact us. If this Privacy Policy conflicts with our Terms of Service on privacy matters, this Privacy Policy applies.

Bathroom Panels Direct Ltd is the data controller for your personal information. Shopify acts as our service provider and may also process your personal information as an independent controller in some cases. See Shopify’s privacy policy for details.

Personal Information We Collect or Process

“Personal information” means information that identifies you or can reasonably be linked to you. We may collect the following:

• Contact details: name, billing address, shipping address, phone number, email.
• Payment and transaction details: payment method, payment confirmation, purchases, returns, exchanges.
• Account information: username, password, preferences.
• Communications: information you include when you contact us.
• Device and usage data: IP address, browser, device, and how you use the site.

Where We Get Personal Information

• Directly from you when you browse, purchase, create an account, or contact us.
• Automatically through cookies and similar tools when you use the Services.
• From service providers and partners who help us run the Services.

How We Use Personal Information

• To provide the Services: process payments, fulfil orders, manage your account, arrange delivery, handle returns, and provide customer support.
• To improve and secure the Services: keep our site safe, prevent fraud, and develop features.
• Marketing: send email, SMS, postal marketing, and show online ads for our products where permitted. We rely on consent for marketing to new customers and legitimate interests for marketing similar products to existing customers. You can opt out at any time.
• Legal: comply with law, respond to lawful requests, and enforce our terms.

Legal Bases (UK and EEA)

• Contract: to provide the Services and fulfil your order.
• Legitimate interests: to secure and improve the Services and market similar products to existing customers.
• Consent: for certain marketing and cookies where required. You can withdraw consent at any time.
• Legal obligation: to meet our legal duties.

How We Share Personal Information

• With service providers: Shopify, payment processors, analytics, customer support, fulfilment, and couriers.
• With marketing partners: to deliver our ads and measure performance. You can opt out of targeted marketing where the law gives you that right.
• With your direction or consent: for example to complete a delivery or when you use social logins.
• For legal and business reasons: compliance, protection of our rights, or business transfers.

Relationship with Shopify

We use Shopify to host our store. Shopify may process your personal information to provide and improve the Services and for certain enhanced features. For details on how Shopify uses personal information and your rights with Shopify, see the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Cookies

We use cookies and similar tools to run the site, remember your preferences, analyse performance and support marketing. You can change your cookie settings at any time in your browser.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from anyone under 13. If you believe a child has provided personal information to us, contact us and we will delete it.

Security and Retention

We take reasonable steps to protect personal information. No system is perfectly secure. We keep personal information only as long as needed for the purposes set out above. Typically, order and transaction data is kept for up to 6 years for tax and accounting purposes. Other data is kept only as long as necessary to provide the Services or comply with legal requirements.

International Transfers

We may transfer personal information outside the UK or EEA. Where we do, we use recognised safeguards such as the EU Standard Contractual Clauses and the UK International Data Transfer Agreement, or transfer to countries with an adequacy decision.

Your Rights

Depending on where you live, you may have the right to:

• access the personal information we hold about you,
• ask us to correct inaccurate personal information,
• ask us to delete your personal information,
• ask for a copy of your personal information in a portable format,
• object to or restrict certain processing, and
• withdraw consent where we rely on consent.

We will not treat you differently for exercising your rights.

How to Exercise Your Rights, Including Deletion Requests

You can exercise your rights or ask us to delete your information by contacting us directly:

Email: contact@bathroompanelsdirect.co.uk
Phone: 01803 222784
Post: Bathroom Panels Direct, Unit 1, Olympus Business Park, Kingsteignton Road, Newton Abbot, Devon, TQ12 2SN, England, United Kingdom

We may ask you to verify your identity before we act on your request.

Marketing Choices

You can opt out of marketing at any time:

• Email: use the unsubscribe link in our emails.
• SMS: reply STOP.
• Post or phone: contact us using the details above.

We may still send non marketing messages, for example order updates.

Complaints

You can contact us using the details above. You also have the right to complain to the UK Information Commissioner’s Office at https://ico.org.uk/make-a-complaint/. For the EEA, see the list of data protection authorities at https://edpb.europa.eu/about-edpb/about-edpb/members.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the new version on this page and update the “Last updated” date.